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8:54 AM
Contrarians See Opportunity in Negative Sentiment

Gold and silver markets entered this summer with sentiment toward the metals in something of a deep freeze.

For several months, precious metals prices have gone essentially nowhere. No sustained rallies to attract momentum traders; no washout plunges to attract bargain hunters. The long, protracted stalemate between bulls and bears has frustrated metals investors and, frankly, bored the public.

Sell, Sell, Buy

As a consequence, bullion buying volumes dipped.

The U.S. Mint's sales of gold and silver Eagles in the first half of the year lagged far behind the pace of 2017, when it sold 302,500 ounces of gold and 18 million ounces of silver.

As of this writing, the U.S. Mint sold just 6.5 million 1-ounce silver coins and 110,000 ounces of gold - a collapse in sales from levels seen in recent years.

Another measure of the public's disinterest in owning precious metals is declining internet search volumes.

Google Trends data for May show the fewest searches for the phrase "buy gold" since July 2007. Back then, gold traded at around $670/oz - a pretty good price at which to buy amidst public apathy.

Some beleaguered gold bugs are taking the lackluster market conditions as a sell signal. Bullion selling by the public has increased since the start of the year. Money Metals Exchange saw a marked increase in customers wishing to sell, particularly since we offer the best "bid"prices in America.

The silver lining in a depressed bullion market is that buyers can obtain most popular products at low premiums. In some cases, premiums over spot prices have dropped to historically low levels.

We are happy to facilitate either sell or buy orders, but our experience is that when lots of people want to sell, it's an opportune time to buy - at least for those with a long-term perspective.



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